There is a lot more to environmentally friendly print than using ‘green’ ink and recycled paper and Stelrad is taking the production of its brochures very seriously, in line with its environmental policies and is looking to further reduce its impact on the environment wherever it can. This follows changes to its packaging approach in recent months and shows how important adopting an environmentally aware and friendly approach is to the business at large.
From now on all its new brochures will be printed on an FSC Mix Silk stock, a kind of silk fusion textured paper made from a paste made from carb0xymethyl cellulose or watered down polyethyl alcohol used in paper making, allowing them to carry an FSC – Forest Stewardship Council – logo on the back page and a statement that says “This item is printed on an FSC Mix Silk. FSC® certified and manufactured at a mill with ISO 9001, ISO 14001, OHSAS 18001 and ISO 50001 certifications”. In addition, some brochures will be printed on Cyclus Offset – a white paper made from 100% recycled fibres – and will carry a strapline “These materials are made from 100% recycled fibres made from post-consumer paper”. Brochures that are printed with a laminate finish on the cover will use Cellogreen bio-degradable laminate – a biodegradable recyclable and sustainable lamination film made from wood pulp sourced from Sustainable Forestry Initiative products – and will carry the strapline “The cover laminate film is made with 30% raw material obtained from chemically recycled post-consumer plastic waste” and some brochures will be printed using carbon balancing (CB) which sees a premium charged for the paper the brochures are printed on, with an offset donation going to the World Land Trust. Again the CB logo will appear on the back cover of any brochures benefitting from Carbon Balancing.
“We are taking the move towards environmentally aware print very seriously as part of our environmental policies for the business,” says Head of Marketing Chris Harvey, “The opportunities are there for us and all major businesses to make a difference when it comes to our marketing and business communications and we take these opportunities very seriously and will continue to do so as we move forward.”
