Leading radiator manufacturer Stelrad Radiators is one of the headline sponsor of the upcoming BSS Car-Aoke challenge. The challenge, organised by national merchant BSS, begins from Leicestershire on 5th September and makes its way through the Alps and down to Lake Como in Italy, before heading back to the UK. There are 25 cars – all valued at less than £1,500 – travelling through Europe – UK, France, Switzerland and Italy – with a target to raise £100k for mental health charity Mind.
1 in 4 people will experience a mental health problem in any given year. Mind works to ensure anyone living with a mental health problem gets the advice and support they need, when they need it. Last year, Local Mind’s supported around 375,000 people in England and Wales. Sister charities SAMH and Niamh provide support in Scotland and Northern Ireland.
Stelrad branding will feature on all 25 cars, on participants t-shirts and on the special website at bssrally.co.uk where you will also find details of the initiative’s Just Giving page.
“We’re delighted to be involved in an event that supports what is a hugely topical and relevant cause,” says Stelrad’s Head of Marketing, Chris Harvey. “We wish all the drivers and co-drivers the best of luck and the minimum of breakdowns en route and we hope our contribution towards the target will inspire others to support this excellent cause.”
